When General Mills bought Larabar, it was their first step toward investing in “better for you” food. Only problem was that most people viewed anything that came in bright colored package in the middle of the store as “bad.”

With this work, we had the opportunity to not only talk about the bar, but what packaged food could be.

So I rewrote “Little Boxes,” a song that provided social commentary on the 1950’s suburban boom to provide some commentary on the food industry.

We were able to work with the band Lucius to rerecord it and it aired during the Grammy’s so people were in the music state of mind.